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The client was looking for a brand identity crafted around their logo. They wanted an an artisanal approach that could grow with their garden & lifestyle brand.
I started by revamping their logo with a friendlier font which carried into the icon. This gave us a word mark with more personality to play with.
I then crafted the remainder of the identity around bright, earthy colours and textures. The colours worked together in the creation of bold, leafy, patterned labels for their packaging.